On Wednesday, June 7th in Glendale, CA, El Clasificado—the nation’s largest free weekly Spanish-language publication—presented its second small business seminar Su Socio de Negocios, offering growth tools to small businesses catering to the Spanish-speaking community. Free of charge and aimed primarily at Hispanic microbusiness owners, the seminar series is quickly becoming an important outreach tool for many companies wishing to tap into this growing segment of the business community.
The event, themed “Using Technology for Small Businesses”, brought the latest innovations in information technology to microbusiness owners in Spanish. The small business owners who attended the event had the opportunity to participate in various interactive, rotating group sessions to experience the benefits of a product or service through a presentation, demonstration or live navigation of a provider’s website.
“In the past year my organization has participated in more than a dozen similar events …Su Socio de Negocios was better organized than any of them. The theme focusing on technology was the perfect way for us to showcase our software, and the rotating group sessions were a great way to keep the audience engaged all evening. I’m certainly looking forward to future opportunities to work with El Clasificado,” stated Ric Marchi, VP Sales – Dragon NaturallySpeaking, Computer Career Connection. The next seminar is scheduled for November 16th at the Delhi Center in Santa Ana, CA.
Sponsors for the second Su Socio de Negocios, included Fortune 500 and other major companies and organizations such as Verizon Communications, AT&T, Staples, Blue Cross, City National Bank, Social Security Administration and AFLAC. Top companies with growing interest in capturing the Spanish-speaking business owners are discovering El Clasificado’s Su Socio de Negocios as the perfect vehicle to present their services in a non-intimidating interactive format. “We were very satisfied with our experience in this event. After participating in last week’s event, we are seriously considering increasing our participation in the fall to an Exhibiting Sponsor.” Nancy Atchue, Agent, AFLAC.
El Clasificado’s Su Socio de Negocios is a series of free seminars and workshops held in grassroots Latino communities in Southern California throughout the year. The seminars are designed to offer emergent Hispanic microbusinesses the tools they need to grow. From marketing basics to employee healthcare and benefits, Su Socio de Negocios covers a wide array of important topics that business owners need to be successful in the 21st Century.
El Clasificado, a free Spanish-language weekly publication that serves the advertising needs of over 3,000 small businesses targeting the Latino community, was established in 1988. Reaching over 1 million readers each week, El Clasificado has a verified weekly circulation of 240,000 and is distributed to over 140 cities in Los Angeles, Orange, Riverside and San Bernardino Counties.
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(800)450-5852
