Los Angeles, CA – July 19, 2006 – El Clasificado, the nation’s largest free weekly Spanish-language publication, will present on July 30th its first Quinceanera.com Expo and Fashion Show, which will focus exclusively on the glorious celebration and cherished tradition that honors a Latina girl’s fifteenth birthday.
The purpose of the Quinceanera.com event is to showcase for young girls and their families who plan to celebrate their Quinceañera various products and services essential for that special occasion, which is a deeply rooted tradition among Hispanic families. There will also be a fashion show featuring future Quinceañeras and their moms in order for guests to observe the latest dress, hairstyle and make up trends.
The expo’s slogan, “Quinceañera: quince años, quince más ¿hasta dónde llegarás?” (which literally means 15 years, 15 more, how far will you go?) captures El Clasificado’s goal of motivating young girls to think about their futures and to begin planning for college. As an incentive, El Clasificado is also sponsoring an essay contest in which the winner will receive a $5,000 college scholarship. The money must be used solely to cover college entrance and preparation expenses as well as expenses incurred throughout their four-year stay at a college/university.
“We are aware that the Quinceañera celebration is important for Hispanic families, but we also know that in order to be successful in life, it is crucial to plan on attending college,” declared Martha de la Torre, founder and president of El Clasificado. “We hope that this scholarship serves as an incentive among Southern California’s Hispanic Community for parents to prepare for their children’s post-secondary education, which is so important for their professional success, as much as they do for their children’s traditional celebrations,” declared El Clasificado’s CEO.
“Quinceañera: quince años, quince más ¿hasta dónde llegarás?” coincides with the launch of Quinceanera.com, an interactive website on which users have the opportunity to learn about the services and materials they will need for the fifteenth birthday celebration. What’s more, Quinceanera.com promises to be a portal where one can find interesting articles pertaining to this celebration, as well as additional information about education and scholarships.
The Quinceanera.com Expo and Fashion Show will take place at the Industry Hills Expo Center, 16200 Temple Avenue, City of Industry, CA 91744 on Sunday July 30th from 1pm – 6pm. The event is free to attend and is open to the public.
For more information on how to participate in our Quinceanera.com expos as a vendor, you can contact us by calling 1-800-446-5642 or by e-mailing [email protected] .
Download our Quinceanera.com media kit here.
For more information on our Quince Box marketing subscription, call 1-833-923-0330.
About Quinceanera.com
Quinceanera.com is an omni channel party-planning brand that integrates web, e-newsletters, print supplements, mobile, and live events to reach bilingual Quinceañeras and their families. Quinceanera.com is a product of EC Hispanic Media, a Hispanic marketing solutions company serving the U.S. Latino grassroots community through niche-oriented brands since 1988.
Its total reach, combining all of its social media channels, is 10 million impressions per month, with more than 300,000 followers on Facebook, Instagram and Pinterest. Additionally, the Quinceanera.com print magazine, which was first published in 2007, has a distribution of 370,000 copies per year, connecting families with vendors and covering the latest trends in the industry.
Its website, Quinceanera.com, an online resource for young girls who are in the planning stages of a Quinceañera celebration, has now 300,000 unique users per month. In 2016, the company launched The XV Party Planning app, which has now been downloaded over 150,000 times.
About El Clasificado:
El Clasificado dba EC Hispanic Media is an omnichannel bilingual company that serves growing and established Hispanic communities in the U.S. focused on Spanish language media and hyper local direct engagement. It serves over 100,000 small businesses each week with marketplaces in print, online and social avenues targeting U.S. Latinos in Spanish and English.
ElClasificado.com was launched in 1998 and it has more than 13 million page views per month. Through its social media channels, El Clasificado generates 5 million impressions per month, with 110,000 followers on Facebook and Instagram.
