The Reluctant Entrepreneur

Born in East Los Angeles, raised in Lawndale, California. High School graduate of Leuzinger High School. Bachelor of Science from Loyola Marymount University. Audit Manager of Arthur Young & Co. Formerly Chief Financial Officer Lozano Enterprises dba La Opinion. Reluctant Entreprenuer since 1988 of El Clasificado. CEO of EC Hispanic Media, El Clasificado Media Group and the creator of Quinceanera.com Magazine and Expo. Chairperson of the International Classified Media Association, ICMA, headquartered in Amsterdam.

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I dreamt of becoming a dance choreographer like Bob Fosse. Instead I became an accountant or as is affectionately known, a bean counter.

CAREER JOURNEY GONE ASTRAY? HAVE A BACK-UP CAREER READY

By Martha de la TorreThe Reluctant EntrepreneurOne Comment

In high school, I decided to major in fine arts upon entering college. I loved the theater and dancing jazz. My dad was a dance teacher when he first came...

April 9, 2014

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CONFESSIONS OF A SPANISH LANGUAGE MEDIA PUBLISHER: NO HABLO ESPAÑOL

By Martha de la TorreThe Reluctant EntrepreneurOne Comment

I grew up in Lawndale, California with a good mix of families from everywhere. In the 1960’s and 70’s it seemed that no one who lived in Los Angeles was…

April 2, 2014

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INSPIRATIONAL AMERICAN LATINAS CONTRIBUTE TO WOMEN’S HISTORY MONTH 2014

By Martha de la TorreThe Reluctant Entrepreneur8 Comments

When I reflect on who the women were that inspired me the most to be a leader and an entrepreneur, I don’t have to search far. Both of my grandmothers,...

March 12, 2014

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THE SECRET IS OUT THE HISPANIC MARKET HAS BEEN BOOMING SINCE THE 80’S

By Martha de la TorreThe Reluctant Entrepreneur3 Comments

In October 2011 at the New America Alliance summit in New York, Sol Trujillo, an American businessman of Mexican descent, brought to the world’s attention that the U.S. Hispanic market…

March 5, 2014

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2012 Women's Leadership Conference Speech

By Gabriela MartinThe Reluctant Entrepreneur

The Journey to my Dream Job, Being Number 2 Good Morning… I am honored to be here at the Woman’s Leadership Legacy Conference hosted by the LA County’s Department of…

November 16, 2012

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LMU Leaders speech

By Gabriela MartinThe Reluctant Entrepreneur

Martha de la Torre’s LMU speech March 2, 2011 Good Evening…. My father expected me to go to UCLA. I wanted to major in fine arts, so when I got…

March 9, 2011

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Accounting Society’s Alumnus of the Year 2004 – LMU

By Martha de la TorreThe Reluctant Entrepreneur

Martha de la Torre’s LMU speech Being named the Accounting Society’s Alumnus of the Year is truly an honor. It’s an honor I would have never imagined while struggling through…

July 14, 2010

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Overcoming Obstacles to Succeed

By Martha de la TorreThe Reluctant Entrepreneur

Martha de la Torre’s Wells Fargo Amigos Speech 07 I have been interviewed by Telemundo, Univision and others a few times and my interviews usually start like this. You have…

July 14, 2010

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Martha de la Torre's Speech at the NLBWA

By Gabriela MartinThe Reluctant Entrepreneur

NLBWA June 2010 NLBWA winners and nominees Thank you to the National Latina Business Woman’s Association for this lovely event and wonderful honor. I also want to thank all the…

June 7, 2010

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The Reluctant Entrepreneur

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