LOS ANGELES, CA- November 4, 2004 –El Clasificado now reaches over 850,000 readers with its 200,000 V.A.C. audited weekly circulation. El Clasificado is a free Spanish-language weekly publication that blends targeted advertising with community service editorial and classifieds.
The booming Latino growth in the counties of Riverside and San Bernardino has enabled the Los Angeles headquartered company to quickly expand in the Inland Empire. An estimated 1 million Latinos live in the Inland Empire. The Inland Empire includes the communities of San Bernardino, Riverside, Ontario, Moreno Valley and Pomona, among others. It is the seventh largest Latino market in the United States although often grouped with Los Angeles.
El Clasificado, now in its sixteenth year of publication, has seen its weekly circulation grow from 150,000 to 200,000 in 2004 and continues to fulfill the shopping needs of the expanding Spanish speaking community of Southern California. “We are very excited about the 33% circulation growth El Clasificado has experienced over the last year. Our readers, our display advertisers and classifieds are all up and we expect the trend to continue. We have been building our infrastructure to accommodate the expected growth in the Latino market and our strategies are paying off. We are enjoying quicker acceptance into new geographic areas. This facilitates the growth into communities like the Inland Empire with Latino home ownership growing faster than in Los Angeles,” says Martha de la Torre, founder and CEO. “El Clasificado has become the staple directory for Latinos with immediate disposable income looking to purchase products or services.”
El Clasificado has received numerous awards in business and services to the Latino community by many organizations such as the United States Small Business Administration, the United States Hispanic Chamber of Commerce, the Latin Business Association, the Ernst & Young Entrepreneur of the Year, the National Association of Woman Business Owners, the Association of Free Community Papers and the National Association of Hispanic Publications.
For more information about El Clasificado’s expansion call (323) 278-5310 or visit www.elclasificado.com
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