[Norwalk, CA] — [August 18, 2024] — El Clasificado is proud to announce that it has been awarded the Best Product Initiative Award in the 2023 LMA Digital Innovation Awards for its groundbreaking digital platform, AbogadoMall.com. This recognition highlights the company’s innovative approach to bridging the gap between the Latino community and the legal support they need.
Launched in the past year, Abogadomall.com was created to address the unique challenges faced by Spanish-speaking individuals seeking legal services. The platform is designed as a trusted resource where users can easily find vetted, Spanish-speaking lawyers and access pro-bono legal assistance, underscoring El Clasificado’s ongoing commitment to empowering the Latino community through accessible and affordable services.
“We are honored by this recognition,” said Martha de la Torre, CEO of El Clasificado. “AbogadoMall.com was created to empower our audience by enhancing access to legal resources. This award inspires us to continue scaling and innovating, ensuring our community has the tools it needs to thrive.”
Winning the LMA award for Best Product Initiative is a significant milestone for Abogado Mall and El Clasificado. The judges praised the directory as “extremely user-friendly, with filters that enable users to refine their search. This is a great example of how a local news organization can provide a consequential utility to the readers they serve.” The award for Best Product Initiative and/or Digital New Project recognizes organizations with 250,000 or fewer monthly unique visitors.
Since its launch, Abogadomall.com has rapidly gained traction, attracting over 10,000 unique monthly visitors in less than six months. The platform also offers weekly content covering a wide range of legal practices, providing valuable information to its users. For more information about AbogadoMall.com, please visit AbogadoMall.com or contact [email protected].
About El Clasificado
El Clasificado, dba EC Hispanic Media, founded in 1988 as a weekly Spanish language community publication, is now a multimedia marketplace and small business digital agency with a mission to be the trusted channel of local communication for thriving Latino communities throughout the nation. ElClasificado.com is ranked among the top 20 online marketplaces in the U.S.
About EC Hispanic Media
EC Hispanic Media, founded by Martha de la Torre and Joe Badame, began as El Clasificado in 1988 with the mission of connecting Hispanic communities with vital resources. Starting with a modest circulation, their innovative distribution strategy transformed the company into an award-winning platform, now reaching over 250,000 households weekly. In 2007, they expanded into events, supporting Quinceañera planning and Hispanic small businesses. Today, as EC Hispanic Media, they offer a comprehensive multimedia network, empowering businesses to engage with Spanish and bilingual audiences through print, online, mobile, and events, fostering success and community connection.
About Local Media Association (LMA)
Local Media Association (LMA) is a dynamic organization dedicated to fostering innovation and sustainability in local media. LMA empowers local news organizations by providing cutting-edge research, training, and collaboration opportunities. With a focus on revenue growth, audience development, and digital transformation, LMA connects industry leaders and resources to help local media thrive. Through initiatives like the Local News Fund and Accelerate Local, LMA champions the future of journalism and the communities it serves.
