Al Borde started in 1997 as a bi-weekly publication distributed throughout LA. The content was locally relevant pertaining to local up-and-coming Latin Alternative rock bands and Indie movies that found its niche with a primarily bilingual male Hispanic young adult audience.
In 2007, Al Borde began hosting acoustic concerts at the corporate office, offering Latin Alternative rock fans and Hispanic Young Adults a chance to see their favorite local bands for free in an intimate setting and advertisers a chance to sponsor and address the attendees.
As the internet grew more prominent, so did the reach of alborde.com, stretching out from the Los Angeles distribution and reaching a more gender balanced Hispanic Young Adult and Latino Millennial crowd as the editorial continued to focus on Latin Alternative rock, movies, and all things entertainment while also starting to contribute more Lifestyle and Fashion content.
Today, alborde.com continues to reach bilingual twenty- and thirty-something Hispanic Millennials throughout the US and international markets online and through weekly e-newsletters to an opted-in audience looking for fresh, edgy, and contemporary takes on all things Indie Latino. The acoustic concerts have spread beyond the office setting to now being hosted in museums and TV stations while additional events are hosted for modern takes on culturally traditional celebrations such as “Dia de los Muertos” or the Day of the Dead.
Advertisers are able to reach the Edgy Hispanic Millennial through Al Borde with event marketing, standard and high impact online advertising, e-mail marketing, and Custom Publications strategically placed throughout Los Angeles and the United States in areas with high Hispanic volume.